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What is remarketing?
Remarketing is a marketing action that shows a message to an audience that they interacted with the brand previously.
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Some basic metrics of analytics.
There is a lot of data that we could analyze on digital marketing. And often we focus on vanity metrics and forget the important metrics. In this post we focus on 5 metrics that are basics for every analysis that want to do.
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E-mail marketing: the less fancy and most efficient tool for generating conversions.
At the end of the 2000 decade, when Facebook was gaining popularity and social media was the next better thing under the sun, a lot of people announced that email was dead. But nowadays, email still is one of the most valuable assets that a business can have. Email marketing is a very efficient tool…